📑 Templates & Decks


1-Pagers

Deel 1-pager

Sora 1-pager.pdf

Staffbase 2-Pager.pdf

Sales Decks

Aitme Sales Deck.pdf

Tinybird Sales Deck.pdf

HeySummit Sales Deck.pdf

🤑 Tips & Tricks


The Perfect Pitch — a La Famiglia Guide

The Greatest Sales Deck I've Ever Seen

The Challenger Sale: How To Take Control of the Customer Conversation

‎Masters of Scale with Reid Hoffman: 75. Nike's Phil Knight: How to sell without selling on Apple Podcasts

Building Sales & Success from the ground up with Notion's David Apple

Best Of Insights on Seed from Mike Maples (Floodgate)

📊 Calculations


Growth Benchmarks

Note: Series A-specific benchmarks in ‣

Content

The SaaS Adventure

Scale Studio | Growth Benchmarking and Analytics for Cloud Companies

What it Takes to Become a Public SaaS Company: Part 1

Understanding the Mendoza Line for SaaS growth

Persistence and predictability of SaaS growth

The (Ultimate) Guide for Marketplace Analytics - Mixpanel

Reports & Comps

2023 Growth Trends & SaaS Benchmarks

2020 SaaS Expansion Benchmarks

How to Diligence SaaS

Public Comps

CAC/CLTV

SaaS LTV Calculator

Sales Hiring Calculator (Sheets Template)

Engagement

Measuring SaaS Engagement

🪜 Growth Hacking & Marketing


Kindly shared by our friend Matteo Tittarelli, Product Marketer extraordinaire at Qatalog (thanks Matteo!)

Content

Growth Hacking for Founders - Free e-book

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

There's no hacking your way to growth - Pre-PMF

Reforge

Pricing

Hey.com: A bold and opinionated pricing strategy

9 Tricks to Experiment with your Pricing Strategy

The Usage-Based Pricing Playbook.pdf

Partnerships

Alcemy partnerships learnings.pdf

‎In Depth: Partnerships lessons from Stripe & Notion - Cristina Cordova on creating win-win deals on Apple Podcasts

This is How You Build Partnerships to Make Your Startup Better, Faster, Stronger

The Perils of Tech Partnerships (for Pre-Chasm Startups) - Andreessen Horowitz

How a Small Startup Landed a Big-Brand Partner | @OpenViewLabs

Distribution, Channel, and Partnerships - Andreessen Horowitz

Why (and When) Strategic Partnerships Make Sense for SaaS Startups | OpenView

How We Built a Partner Network That Increased Revenue by 1,983%

SaaS Growth Strategies: How to Build A SaaS Partnership Model

Other

The easy way to find you first beta signups for your SaaS startup | Front

🗺️ International Expansion


🇺🇸 to 🇪🇺


European Expansion Report - Frontline

🇪🇺 to 🇺🇸


How to Conquer US Markets for B2B SaaS by JJELLYFISH

Expanding to the US | Index Ventures

Case Studies - JJELLYFISH

https://indexventures.simplecast.com/episodes/destination-usa-trailer

📈 Product-Led Growth (PLG) & Product-Market Fit (PMF)


  1. The Early-Stage Founder’s Guide to Product-Led Growth ft. Notion, Loom, Spline, Canva, & Amplitude by GC’s Andrea Wang
  2. The Ultimate Guide to Product-Led Sales with Lenny Rachitsky & Elena Verna
  3. Casey Winters Newsletter

Brand Marketing (PR & Comms, Events, & more)


📰 PR & Comms

⚽️ Playbooks